Your AI analyst opens every conversation already holding your audit, your score, and the one question standing between you and your first customer. You never start from scratch.
Take the Free Audit →Twenty questions, five minutes, no card. Here's what a real person saw on the other side. Your AI analyst starts from this.
Most AI tools start from zero. This one starts from your Audit.
Four out of five people who take the audit don't know what to build yet. This is what that sounds like.
Every paid plan gets all of it. Plans differ in how much, never in what.
The questions that come up when you're building something on limited hours.
Every plan gets the same AI analyst. Max adds deep reasoning.
Every plan starts with a free 7-day trial. No card, all 8 tools, and your AI analyst with trial limits. Web search and uploads start with a paid plan.
Essential, Pro, and Max all give you the same AI analyst. Higher plans give you more room.
Max adds deep reasoning, a switch you flip on the hard ones. Your AI analyst slows down and thinks longer before it answers. Use it when getting the decision wrong is expensive: pricing a new offer, choosing between two directions, working out whether a business can carry the income you need. Everything else runs fast.
First Principled Private is a $12,000-a-year membership: a business profile built by hand and reviewed every quarter, by application. Apply for Private →
Real AI, built on Claude from Anthropic. It reads your audit results and your business profile, then writes a response for your situation. No decision tree, no canned replies.
Two things. Your business profile carries everything you've told it about your offer, your pricing, and your customers, and that stays with your account. Your last conversation carries forward as a short summary, so you don't repeat yourself when you come back. Your AI analyst doesn't hold full transcripts of months of chats, and it won't pretend to. What sticks is what gets saved to your profile.
No. Your AI analyst is a tool. It's good for quick thinking, clear decisions, and staying on track between sessions with an advisor, if you have one. For big calls like your legal structure or a large investment, talk to a professional.
Only what you show it. Upload a statement or a spreadsheet and your AI analyst reads that file. It doesn't connect to your bank or your payment processor, and it can't pull anything you haven't handed over.
Same AI analyst, more room. Every paid plan opens every capability. Pro and Max give you more messages and more uploads, and Max adds deep reasoning for the decisions worth slowing down on.
Only if there's evidence for it. Your AI analyst is built to find the assumption you haven't tested and point at it. Sometimes the useful answer is that you should talk to five people before you build anything, or that this idea isn't worth your next three months.